Why alimasy?
Alimasy offers high quality backpacks, insulated lunch bags, tote bags, crossbody bags, laptop sleeves, makeup/toiletry bags with exclusive Australian-inspired designs for kids, teens and adults which are backed with a lifetime warranty ensuring long-term value and peace of mind for busy families.
Browse our Bestsellers
View all
Built to Last
Alimasy is a fun and colourful brand. We design all our products in house and carefully select only the highest quality fabrics, materials and accessories for our backpacks and bags.
The Alimasy Lifetime Warranty is our commitment to quality for your peace of mind.
Let customers speak for us
Thrilled with my 8 year olds electric leapard large backpack. The pattern is so bright and cool! And the bag feels sturdy , it's comfortable to carry- actually fits everything inside + the drink bottle pockets fit a 1 litre drink bottle. Will definitely purchase for my younger 2 as well.
I love how spacious and durable my bag is!
This bag is the perfect size and the strap is a good length
Great quality medium sized backpack. Heaps of room to pack everything for daycare or a day out and about.
This bag is for a present for Christmas so we haven't used it yet, but had a good look at it. Very well made. Lots of pockets. Perfect for a new school bag. Very colourful in person too. This will be my 9 year olds travel backpack first as we are going to Europe for 6 weeks, then it will turn into her school bag. It looks like it can fit a lot of stuff which will be perfect as her carry-on bag for the many flights we are taking in 2025.
With-stood my kids for over a year!! Only lost 1 zip tab!
Plenty of room pockets and great print
Great bag, fits a lot and doesn't get dirty scuff marks from kindy
I purchased the midsize Sleepy Australian Friends Backpack for my daughter starting childcare. It's the perfect size to fit everything we need without being too bulky. The quality of the material and zips is amazing and the print is very cute! Will definitely be purchasing again in future!
School bag large & medium most impressed with the quality and size of bags. Colours are nice and bright. Very sturdy bags. Were recommended by someone who’s boys have had them for a year and still look new.
Love these bags, great quality! Very fast delivery
Absolutely stoked with the backpack for my girl, she was so happy.
Perfect Quality!
Received in good condition. Fast and efficient delivery. Backpack is beautiful, brightly coloured just like in the photos and it is of high quality. Durable and lightweight. My nephew was so excited and really like this backpack.
Instore Shopping & Click & Collect
Visit our Gold Coast Showroom to see our full range of products and shop instore or collect your online order.
Address: 20/314 Burleigh Connection Road, Burleigh Heads, Queensland 4220.
New Arrivals
View all
As Featured ON
From the journal
View all
